Sony is expanding its a (Alpha) digital SLR system with the introduction of the DSLR-A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists.
The new model features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction common to enthusiast-class D-SLR cameras.
Like Sony’s mainstream DSLR-A100 model, the new A700 unit incorporates Super SteadyShot® Inside image stabilization in the camera body and is compatible with most Minolta Maxxum® mount lenses in addition to Sony lenses.
“Discerning photo enthusiasts will be impressed with the rugged construction and outstanding performance of the A700, said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “We also expect that this new camera will re-define the post-capture experience with HDMI™ output for high-quality playback of images on high-definition televisions.”
Sony Alpha A700: New features
- 12.2MP CMOS sensor, Sony says sensor is "all-new for this camera"
- More rugged body, magnesium alloy and polycarbonate construction
- Environmental seals
- Continuous 5 fps shooting, no buffer limit in JPEG Fine/Normal mode with sufficiently fast memory card
- All-new shutter, vertical traverse, 1/8,000 max speed, 1/250 or 1/200 x-sync (slower when Super SteadyShot is turned on)
- Viewfinder is glass pentaprism, 95% coverage, 0.9x magnification.
- DRO (Dynamic Range Optimization) has been revised to include five user-selectable levels in D-R+ mode
- 922K-pixel LCD, 267 ppi vs 160 ppi for typical 230K-pixel 2.5" monitors
- Dual CompactFlash (type I/II) and Memory Stick Pro Duo card slots
- Lithium-ion battery good for 650 shots
- New lens for high-end kits: 16-105mm f/3.5-5.6
- Goes wider than any other kit lens, is equivalent of 24mm at wide end, vs 27mm equivalent for others. Doesn't sound like much, but the difference is 83 degree coverage for 16mm vs 76 degrees for 18mm.
- Super Steady-Shot image stabilization enhanced
- Both Eye Start and Grip Start sensors for AF
- Predictive autofocus has been enhanced
- Direct HDMI output built-in
- New Sony Bravia televisions will have special PhotoTV setting, optimized for still pictures. Higher resolution, more gradation, richer color. More natural contrast, not as pumped as standard TV mode
- New vertical grip with full controls, holds one or two batteries for extended runtime
- Sony's goal: "Number One total picture quality among mid-class DLSRs"
- New sensor with on-chip A/D converters
- New image processor (entirely new BIONZ design)
- RAW noise reduction, fast & low-noise processing optimized for CMOS
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