Forrest Research, who seem to be riding that “Apple headline high” that most of these research groups go through from time to time, is back again telling us all how much of a failure the AppleTV is.
They have number estimates, and blah, blah, blah…
Does this “research group” crap get under your skin as much as it does mine? These companies take small surveys of select groups of people and then do the math to spread them out and basically make numbers up. I understand this may have been a great way to do things in the 1950s, but can we please get with the new millennium here?
Surveying 250, or even 2,500 people for a survey on a tech product these days is just plain stupid. It’s stupid when these companies say something is a success, and it’s stupid when they say something is a failure.
You want to do a survey?
Survey the readers of the NY Times, survey the readers of Engadget, survey the readers of Reader’s Digest, and then survey the readers of Cat Fancy. Mix all that into one big pot, THEN give me some numbers. Don’t stand out on a street corner, survey 20 people and then tell me that you know anything about market penetration or brand awareness. This archaic way of doing things is exactly how popular and successful shows (take Family Guy and Futurama for example) get cancelled. The Nielsens is a perfect example of how this system is completely out of date, and worthy of ridicule and shame.
(for those of you that are thinking of crying fanboy - please keep reading…thanks)
via [applegazette]
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